Aesthetically pleasing is not normal

It seems like once a week I run across something interesting with regard to fashion and culture.

From The Guardian (UK)

Brigitte, Germany’s most popular women’s mag,
bans professional models

• Will only use ‘real women’ in photoshoots
• Editor sick of ‘fattening girls up with Photoshop’

Brigitte, which is Germany’s best-selling women’s title with more than 700,000 copies, offers readers a familiar diet of fitness, lifestyle, recipes and sex, which tends to appeal to upwardly mobile younger career women.

Brigitte magazine

German magazine Brigitte wants to feature more images of ‘real life’ women. Photograph: Public Domain

“Today’s models weigh around 23% less than normal women,” Lebert said. “The whole model industry is anorexic.”

He said the move was a response to complaints by readers who said they had no connection with the women depicted in fashion features and “no longer wanted to see protruding bones”.

“For years we’ve had to use Photoshop to fatten the girls up,” he said. “Especially their thighs, and decolletage. But this is disturbing and perverse and what has it got to do with our real reader?”

Germany‘s most popular women’s magazine is banning professional models from its pages and replacing them with images of “real life” women instead.

In what is seen as the latest attempt to stamp out the “size zero” model, the editors of Brigitte said it would in future only use women with “normal figures”.

“From 2010 we will not work with professional models any more,” said Andreas Lebert, editor-in-chief, adding that he was “fed up” with having to retouch pictures of underweight models who bore no resemblance to ordinary women.

There’s a certain irony in that as I’m typing this, I’m sitting in the family room with Mrs. Edge, who is watching “The Biggest Loser”, an American “reality” show in which two personal trainers push their respective teams of overweight “normal” people through a 4 to 6 hour per day routine for up to 4 straight months.

Anyway, not everyone is applauding the move.

Model agencies reacted with scepticism to the Brigitte plan.

Louisa von Minckwitz, owner of Louisa Models in Munich and Hamburg, where models have to be “size 36 (UK size 10), tending towards size 34 (UK size 8)”, said she understood the rage about underweight models but doubted that readers really wanted to buy a magazine to look at ordinary women.

“The fact is that women want to see clothes on beautiful, aesthetically pleasing people,” she said.

This is just one more example of how some of the people in the media business simply are not living on the same planet as the rest of us.

About Tom Allen

The Grey Geezer Dauntless defender of, um, something that needed dauntless defending. Dammit, I can't read this script without my glasses. Hey, you kids, get off my damn lawn!
This entry was posted in Appearance, Body Image, Culture, Nudity. Bookmark the permalink.

6 Responses to Aesthetically pleasing is not normal

  1. susan's pet says:

    This self-appointed trend setter, Louisa von Minkwitz, is right when she says, “The fact is that women want to see clothes on beautiful, aesthetically pleasing people.” The problem is that she does not deliver.

    I can tell an “aesthetically pleasing” woman when I see curves, with or without clothes. To see straight lines, I can simply draw a stick figure, which is about as attractive as the models one sees in the magazines published by people like her.

    I read recently that the French government is getting into the act of preventing starvation as a job requirement for models (I paraphrase). Maybe I should give the French more credit than I usually do.


  2. darklily says:

    Tom, I found this article and thought you might be interested. Apparently Ralph Lauren let a long time model of theirs go because she was “too fat”, at a size 4 (she is 5’10”, 120 pounds).

    From recent personal research, it appears men do prefer curves. A few weeks back I went to a swingers club. I had *multiple* offers/admirers (including the owner of the club)…to the point of drawing a crowd while I was being flogged in the dungeon. Heh…I’m barely 5’4 and about 145lbs. It works out to somewhere around a size 10.

    Did great things for my ego. ; )


  3. darklily says:

    Sorry, no video. I’m hoping for a return visit weekend after next though…want to fly to Atlanta?

    Really funny bit about the flogging: about 3 days later I ran into the woman who did the flogging in the grocery store near my house. Now, if the club had been around the corner from me, perhaps it wouldn’t have surprised me…but the place is about 40 or 50 miles away.

    Ah, the secrets people keep in suburbia. ; )


  4. Pingback: Full Scale Models « The Edge of Vanilla

  5. Pingback: You women just aren’t satisfied, are you? « The Edge of Vanilla

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