Those of you who troll the net looking for oddities may have stumbled across this little gem that’s been circulating. Chances are that a friend of your forwarded this to be titillating, albeit in a squeamish, squickish way.
Yes, it’s meant to weird you out a bit. Marketing Magazine has their own take on it:
Science World hopes to raise a few eyebrows and possibly some squirming with the release of its latest viral YouTube ad that launched this week.
“Ice Creamy Goodness,” by Vancouver-based Rethink, shows several elderly women enjoying ice cream cones, including one memorable shot of grandma in the hospital licking ice cream from her finger. The ad ends with the copy: “Vanilla is the most erotic scent to older men” and the tag line “We can explain.”
Interestingly, despite my own advanced years (I’m 51), I looked at this and said “Holy shit – those people are old!”
I’m enheartened (is that a real word?)) to see that the usual Youtube denizens haven’t yet spewed the usual “Ugh, that’s disgusting” comments at the several videos available.
Coincidentally, this comes out just as I was looking at an article in the AARP magazine about “sexting” and related phone shenanigans among the retired (i.e., over 60) crowd. I’m still disappointed at the comments I’ve read implying that younger people think that sex stops at 45 – or when your body puts on an extra 20 pounds. I’m hoping, though, that playful, light-hearted ads like this will inspire in people some degree of acceptance that older people (i.e., people older than me) have their own needs and desires that shouldn’t be discounted.