Well, another Valentine’s Day has come and gone (unlike many of my regular readers), so it’s time to see how Ashley Madison is doing. No, not Ashley Graham; Ashley Madison is the now-infamous “dating” site for married people looking to expand their range. Or, as their new advertising motto goes, “Life is short. Have an affair.”
Yes, if you’re looking to hook up with a MILF (or if you are a MILF), then a few minutes registering at AM could put you in touch with hundreds of potential partners.
The reason I mention this now is because a few years ago we learned that Valentine’s Day (actually, the day after) is when AM gets the largest number of new signups from women. The second busiest day, by the way, is the day after Mother’s Day. Partners, especially women, feel underappreciated by a poor showing at those holidays, which spikes their curiosity, or sometimes, simply confirms their ideas that they need somebody new and exciting in their lives. While men tend to sign up in fairly steadily, holidays tend to see a spike in women’s numbers.
I haven’t run across any numbers for AM signups this year, but since Valentine’s Day was only yesterday, they may not have added it up yet. One think that is adding up, however, is the dollars. AM charges $49 for 100 messaging tokens. Recent articles suggest that the business may be generating as much as $60 million dollars per year.
Why pick AM when there are so many other options for personal ads? Probably because Craigslist doesn’t have a screening process, and most people don’t want the hassle of buying a secret, non-traceable cell phone; not to mention the fear of giving out personal information to random internet strangers.
I don’t have anything else to add to this post, so I’m going to leave a picture of Ashely Graham, from a 2010 photo shoot for Madison Plus. No, not that Madison — a plus-sized clothing and style magazine.